Finance 

United’s Switch to Dynamic Award Pricing: A Closer Look

In April, United announced it would be making one of the most substantial changes to MileagePlus in the program’s history: the shift to dynamic award pricing. Like Delta, United has eliminated its award chart for flights departing on Nov. 15, 2019, or after. Bookings for travel prior to this date still price out at the old rates, while the number of miles required for travel after Nov. 15 will vary depending on several factors, including demand. What does this mean? Let’s dive in and look at the details. Close-in booking…

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Marketing 

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I’m Emily Potter, and I work at Distilled over in…

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Finance 

Southwest to Get Rid of Senior Fares. What’s the Impact?

You’ve heard of senior discounts at cafes or for entrance fees at the museum, but what about airfare? If you’re a member of AARP, you can get up to $200 off some British Airways itineraries. If you’re 65 or older, you can potentially take advantage of senior discounts at three major U.S. carriers: Delta, United and Southwest. What’s changed? In the case of Southwest, you’ll only be able to take advantage of senior fares through Dec. 11, 2019. Generally speaking, most seniors will be unlikely to feel any negative repercussions…

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