Britney Muller, the Senior search engine marketing Scientist at Moz, took me backstage after her Mozcon discuss, to speak about her presentation, which was on Google’s featured snippets.
In her presentation, she shared that based mostly on a really small information set (not even statistically important, she stated), the impression featured snippets have on ones click on by means of charge within the Google search outcomes. The information didn’t appear too constructive however on the similar time, everybody actually desires to indicate up in these featured snippet spots.
You’ll be able to take heed to the interview with Mozcon being damaged down behind us under:
I began this vlog collection just lately, and if you wish to signal as much as be interviewed, you can fill out this kind on Search Engine Roundtable. You may also subscribe to my YouTube channel by clicking right here.
About The Writer
Barry Schwartz is Search Engine Land’s Information Editor and owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on SEM matters.